Every year the Canadian grocery industry hosts a show and conference – referred to as GIC (Grocery Innovations Canada). Thousands of retailers make their way through the exhibits to see all the new items as well as classic favourites. CROSSMARK is annual participant and proudly showcases Tiger Balm front and centre for all retailers to see. We offer Tiger Balm 2g sachets to all interested guests & often receive comments that their parents/grandparents used to use it. Several smile at the memories of earlier days and gladly take a sample with them.