Artist: Balming Tigers Photographed by Deanie Chen for Jaded

Tiger Balm was the proud sponsor of the “Jaded and Balming Tiger present: Tiger Den at the SXSW 2023”, in Austin, Texas on March 15, 2023. The festival brought together some of the best emerging Asian artists in the music industry, including performances by Balming Tiger and Shye, among others. As a brand with an Asian DNA and heritage, Tiger Balm was thrilled to be part of such a vibrant event, supporting the Asian arts scene. Tiger Balm recognizes the value of music as a complementary non-pharmacological intervention for better pain management and remains committed to helping consumers rise above pain and get back to living.